FAO - AGRIC RADIO WORKSHOP
The Ministry of Food and Agriculture
(MOFA), in collaboration with the Food and Agriculture Organization (FAO), is
set to improve agricultural extension services in Ghana by embracing the power
of social media. Recognizing the challenges posed by the declining numbers of
agric extension officers and the threat of zoonotic diseases like Ebola and
avian influenza, which limit direct human interactions, MOFA is gearing up to
introduce platforms such as Facebook, TikTok, and WhatsApp to promote
agriculture.
To kickstart this initiative, regional
agricultural extension officers, Women in Agric Development (WIAD)
representatives, and radio presenters from all 16 regions participated in a
comprehensive five-day training program in Koforidua. The objective was to equip
participants with the necessary skills to leverage social media in advancing
agricultural communication and outreach efforts.
Madam Seli Dartey, a seasoned social
media expert hailing from HSOS-UK, took the reins of the training sessions.
Through practical demonstrations and hands-on exercises, participants learned
how to harness the potential of platforms like Facebook, YouTube, WhatsApp, and
Instagram to amplify the reach and impact of the existing radio programs.
The integration of social media into agricultural
extension services marks a significant step forward in the quest to disseminate
valuable information to farmers across regions. By leveraging these platforms,
stakeholders can ensure that crucial updates, best practices, and government
initiatives like the Planting for Food and Jobs (PFJ) 2.0 program reach even
the most remote farming communities.
During the workshop, Dr. Gabriel Owusu, a Director from the Agric Extension Directorate of MoFA, underscored the critical importance of stakeholder commitment to ensure the project's success. Dr. Owusu emphasized the alignment of objectives with the implementation of the E-Agriculture Policy and program, stressing the pivotal role of agricultural extension services in advancing food security and livelihoods.
Furthermore, Mr. Benjamin Fiafor,
Farm Radio Country Representative for both Ghana and Nigeria, shared insights
into the creation of an interactive rural radio platform. This platform,
comprising farmer groups, buyers and sellers, agricultural research
specialists, policymakers, administrators, and extension providers, aims to
facilitate communication and information-sharing among stakeholders in the
agricultural sector. Mr. Fiafor emphasized the importance of radio in this
initiative, highlighting its unique ability to bridge information gaps and
empowers farming communities.
Participants expressed their
satisfaction with the comprehensive training, recognizing its potential to
positively impact all value chain actors, improve livelihoods, ensure food
security, and contribute to the government's agricultural agenda. They
highlighted the significance of the workshop in equipping them with enhanced
interviewing skills to extract better answers from resource persons and farmer
feedback, thereby strengthening the effectiveness of their radio programs.
As radio programs are aired and
content shared on various platforms, the collective efforts of FAO, Farm Radio,
social media experts, and enthusiastic participants are poised to usher in a
new era of sustainable agricultural development in Ghana.
Participants returning to their
respective regions armed with newfound knowledge and skills, the stage is set
for a digital revolution in Ghana's agricultural sector. With social media as a
powerful tool in their arsenal, MOFA, FAO, and their partners are poised to
overcome barriers, enhance communication, and drive sustainable agricultural
development across the nation.
By Adam Siaka


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